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Today, the Stanley 1913 brand launched The Vitalize™ Collection, a new product franchise featuring totes, backpacks, bags, and drinkware in support of everyday wellbeing.
The on-the-go products are thoughtfully designed to integrate seamlessly with new and existing Stanley 1913 products, such as the IceFlow® and Quencher®, with a first-of-its-kind tumbler securing belt and pocket. The new innovative carry solution solves the number one friction point of the Stanley 1913 community, allowing for seamless, hands-free transport of their favorite hydration and café products.
Comprising the Shaker Bottle, Backpack, Tote, Crossbody, and Carry-All, The Vitalize™ Collection is purposefully designed for the diverse environments where consumers find their fuel. From gym sessions and mid-day park lunches to spontaneous weekend getaways, these essentials provide the versatility required for a modern, active life.
“We are committed to creating products that move with you—whether you’re commuting to work, hitting the gym, grabbing lunch, or relaxing at the park,” said Graham Nearn, Chief Product and Sustainability Officer at the Stanley 1913 brand. “The Vitalize™ Collection is designed for these everyday transitions, blending performance, function and style so you can carry what you need seamlessly. With this new franchise, we’re continuing our brand evolution by broadening our categories and integrating seamlessly into the routines and rituals that shape consumers’ lives.”
Stanley 1913’s product offerings focus on building a more sustainable, less disposable life and world, and a key focus area of this commitment is materials & design - in 2024, 65% of the material used in our products was recycled content. The body of each Vitalize™ product is made of high-quality, durable 100% recycled fabrics, making these better bags and backpacks for you – and better for the planet, too.
The Vitalize™ Collection is available now on Stanley1913.com and at all your favorite retailers, including Academy Sports + Outdoors, DICK’S Sporting Goods, and more.
About PMI WW Brands, LLC.
PMI WW Brands, LLC manufactures, markets, and sells innovative food and beverage containers under the iconic Stanley 1913 brand.
Stanley 1913: Built for Life®.
We have fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and innovative Hydration products, including the beloved Quencher®, as well as our Cafe, Bar, Kitchen, and Hard and Soft Cooler offerings, go beyond function, elevating everyday moments with style and empowering active lifestyles. We're a community of creators, builders and inventors who believe in creating sustainable products for a better life and world that minimize our impact on the planet. Learn more at 91.92.242.9.
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